Jardine Airport Services Limited Launches New Look
20 February 2011
Jardine Airport Services Limited (JASL) is pleased to announce the launch of its new uniform for all frontline ground staff with full implementation at Hong Kong International Airport today.
Johanna Ho, a home-grown fashion designer of international renown, is appointed to create a completely new uniform collection for all frontline staff. The collection primarily consists of blue, red and grey, utilising the three corporate colours of Jardines for enhanced brand recognition. The unique royal blue tone bursts with energy and vitality, whereas the subtle grey echoes with the old uniform, reminding people of Jardines’ authenticity gained from the past 60+ years in airport services.
Sophisticated and thoughtful details, such as well-proportioned tailoring, stitched lapel outline, dri-fit and breathable fabric, maximise functionality and comfort to fit the operational needs at frontline positions. Ties and scarves feature two colour pattern choices, red and grey, for greater flexibility and personalisation. Both patterns are derived from a vintage flying bird print created in 1946, the year Jardines began providing aviation services.
Stepping out in the new uniform with pride, JASL staff remains consistent in providing best-in-class airport services to customers.
New JASL Uniform Collection
Female Passenger Services General Staff and Supervisor (Right)
Male Passenger Services General Staff and Supervisor (Middle)
Aircraft Dispatch & Station Control General Staff
Aircraft Dispatch & Station Control Supervisor